Sat front row for Mark Van Ryswyk’s keynote today — “How Consumers Actually Choose” — and one thing

Sat front row for Mark Van Ryswyk’s keynote today — “How Consumers Actually Choose” — and one thing stuck with me: a guy who spent years figuring out how people swipe right on a person is now figuring out how they swipe right on a home. Same human instinct, different stakes. As someone who came up through engineering and product before real estate, I geek out on this kind of cross-industry thinking — it’s a reminder that the best ideas in our space might not come from real estate at all. Thanks @AREAA SF Peninsula and @Catchhouse for a session that gave me a lot to chew on.

#areaa#catchouse

June 19, 2026

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