Are You Ready to Be Found by AI in Real Estate?
If you’re waiting for the phone to ring, you’re already losing the client. Think about how you research things. Before you call a specialist, you browse Reddit, check Instagram, or watch a YouTube tour. Today’s buyers and sellers are doing the exact same thing—except now, they’re starting that 10-month journey by asking ChatGPT. If they are looking for answers behind a screen and you aren’t there, you don’t even get the chance to pitch. The goal isn’t just to be on social media anymore; it’s to be the authority that AI points to. As Mark van Ryswyk (CEO of Catchouse) shared at THE SHIFT, the real opportunity today is learning how to get quoted in the answer when a client asks AI for real estate advice. Are you positioning yourself to be found, or are you still waiting by the phone? #TheShiftConference #RealEstateAI #PropTech #DigitalMarketingTips #RealEstateInnovation
September 7, 2026